Using Hosted Video SEO to Rank in Google [& INFOGRAPHIC]

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You’ve created some fantastic video content, you’ve done some amazing video title keyword research, you’ve optimized your new video creation for YouTube and Vimeo, and now you’re ready to host your video on your website. This is a very exciting step and one that definitely deserves a full post. It’s called hosted video optimization because (1) we’re talking about actually hosting the video on your website (rather than posting it on Youtube or Vimeo) and (2) we’re going to optimize the video and the URL so that they get picked up by Google (and other search engines) for organic and video search results.

There’s some fantastic posts out there that talk about video hosting and optimization. However, the goal of this post is to show a complete overview of what and how to optimize a hosted video and its URL using a video platform (which in this case, is Wistia).

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